You came here with a challenge

Let’s solve it

A person holds a sparkler candle with bright sparks against a dark background.

Audience building. Customer acquisition. Retention.

Whatever’s keeping you up, we’ve likely seen a version of it, and we’ve probably helped someone else solve it already.

A woman with dark skin, glasses, and hoop earrings is smiling and eating a yellow item at a dinner table with other people. She is wearing a brown blazer or sweater. Another woman with glasses and long hair is sitting beside her. The table has plates, glasses, and a menu.

Customer acquisition is the hardest thing in business.

Every brand we work with is trying to do the same thing: find their people, earn their attention, and keep them coming back.

We solve this by understanding culture, listening to what you’re actually facing, co-creating a plan rooted in what the best operators in the world are doing right now.

We execute through storytelling, marketing, and moments that inspire action.

Group of people sitting around a dining table, enjoying a meal and drinks, engaged in conversation, indoors with a large mirror and modern decor.

Built inside hospitality. Fluent across categories.

Our team is made up of strategists, producers, and creatives who’ve spent careers inside the industries we work in. We’re operators before we’re an agency, which means the work doesn’t just look right, it works, because we’ve sat in your seat.

How we work together.

  • A man with dark curly hair and a beard speaking into a microphone during a podcast or radio recording, with a world map on the wall behind him.

    1. Listen

    We start with a deep intake. Your goals, your audience, where you are today, what’s working, what isn’t, and what you’re really trying to build. No templates.

  • A variety of fresh fruits and vegetables arranged on a black countertop. There are cherry tomatoes in a bowl, artichoke hearts in a bowl, avocados, lemons, garlic, condiments, grapes, and herbs. A hand is reaching into the cherry tomatoes.

    2. Architect

    We co-create the plan. You bring the business; we bring industry insider insight, cultural fluency, and strategic rigor. Together we map the story arcs, seasonal moments, and channel bets that will actually move your numbers.

  • A chef preparing food in a restaurant kitchen, with plates of cooked meat on a marble countertop in the foreground.

    3. Execute

    Film, content, campaigns, events, activations. Whatever the plan calls for, our team (or our network) delivers it at a standard you won’t want to compromise on.

  • Two men embracing and kissing each other in a dimly lit outdoor setting at night, surrounded by trees and a wooden structure.

    4. Nurture

    Great brands keep the conversation going. We help you sustain momentum with fresh stories and seasonal arcs, so you’re not starting from zero every quarter.

A person holding a snowboard standing on snow with a cloudy sky in the background.

What we deliver.

Every engagement is custom. Here’s the toolkit.

THE SERVICES LIST

    • Brand strategy

    • Creative direction

    • Campaign development

    • Content and channel strategy

    • Film and photography

    • Social media content and management

    • Podcast and audio

    • Branded content

    • Event activations

    • Ambassador and influencer programs

    • Partnerships and collaborations

    • Talent development

    • Curated events

    • Community engagement

Start A Project
A collection of various company logos arranged in a collage format, including brands like Gallo, Perrier-Jouet, Gaggenau, Citibank, World Central Kitchen, Zwiesel Fostessa, Louis M. Martini, Marriott Bonvoy, and Compass Box.

What People Are Saying

“Gabriel's charisma, deep connections within the culinary industry and insights as a producer and storyteller helped transform "Off road confidential" into the perfect Northern California road trip for foodies, adventure seekers and travelers.”

— Beth Feldman

SVP of Comms at Nexstar Networks & The CW

“OTP's creative vision knows no bounds and he truly is a collector of interesting people - something that aligns so perfectly with compass box. Can't wait to work together again!”

— Racheal Vaughan Jones

CMO of Compass Box Whisky

“Working with Gabriel and the team at On The Pass was an absolute pleasure! They bring a rare combination of thoughtfulness, creativity, and genuine care to everything they does.”

— Amber Kendrick

Creative Director, Zwiesel Fortessa